Welcome to the Age of Context-Driven Sales and Marketing
The next generation enterprise software for sales, services and marketing such as marketing automation or customer relationship management (CRM) solutions will deliver personalized and highly contextual intelligence to sales, marketing and services organizations.
Salesforce is onto something. It’s about time we put our data to work
The amount of customer data we have access to has increased by 110,000 percent over the past two decades. But over the same period, forecast accuracy has actually dropped from 84 to 76 percent, according to academic researchers.
8 Ways To Build And Use The New Breed Of Data-Driven Applications
Software-as-a-Service and cloud computing has been transformational for the software industry, but compared to what is coming next, you ain’t seen nothing yet.
3 Reasons Your Sales Team Needs Data Science
Sales forecasts are often one part guesswork, one part analysis, and three parts wishful thinking. And yet, sales forecasts are critical business tools used to make big decisions on everything from hiring to budgets to expansion plans.
C9 Launches OppScore to Drive Sales Forecast Efficiency
OppScore works by analyzing its vast data set through a machine-learning approach, and using waves of hierarchical models to understand what drives opportunity scores.
C9 Brings Machine Learning to Lead Scoring
C9 claims to have made a breakthrough in lead scoring by building a repository of data on more than $2 trillion worth of opportunities over several years, including the hundreds of changes in data relating to a single account during its presence in the pipeline.
C9 App Unifies Salesforce.com, Marketo Sales Data
C9, a provider of predictive sales and marketing applications, has unrolled LeadMap for Marketo, an app that gives marketing and sales organizations an end-to-end view of sales pipelines. By merging Marketo and SalesForce.com data to create a unified view of a sales pipeline, companies can address questions that often go unanswered, such as how much revenue did marketing drive that was not explicitly linked to campaigns.
Marketo Adds C9’s LeadMap to LaunchPoint Ecosystem
LeadMap, a predictive analytics application that provides a thorough view of the sales pipeline and tracks activity from lead inception to opportunity close, is now available through Marketo’s app marketplace, the LaunchPoint Ecosystem.
The Big Data Application for Predictive Forecasting and Pipeline Analytics: A Q&A with Michael Howard of C9
This BeyeNETWORK article features Ron Powell’s interview with Michael Howard, CEO of C9. Michael and Ron discuss how C9 incorporates the major elements of big data, predictive analytics, and visualization technology to help their customers improve their revenue predictability and consistency.
Bigger Sales Pipelines Signal Revenue Growth for 2014
C9’s analysis of its own customer base predicts good news for the economy. C9’s Revenue Index shows a 19 percent growth in sales pipelines, indicating that economic growth is on the horizon for 2014. C9 looked at 1.8 trillion pipeline records to make the prediction, focusing on more established companies in the Fortune 1,000.