November 26, 2014
New C9 Sales Application Harnesses the Power of IBM Watson

Every day, sales representatives encounter challenges that could be addressed more quickly by having timely access to the right information. C9 Sales Advisor allows them to ask spontaneous questions related to the sales process and then delivers relevant responses.

November 25, 2014
Predictive Analytics for Data Beginners: An Introduction

When it comes to marketing, predictive analytics are rooted in two main criteria: trends and correlations. Effectively, we want to be monitoring trends and velocity of conversation to determine if there is a topic gaining momentum and exponentially increasing in mentions.

November 10, 2014
Welcome to the Age of Context-Driven Sales and Marketing

The next generation enterprise software for sales, services and marketing such as marketing automation or customer relationship management (CRM) solutions will deliver personalized and highly contextual intelligence to sales, marketing and services organizations.

October 23, 2014
Salesforce is onto something. It’s about time we put our data to work

The amount of customer data we have access to has increased by 110,000 percent over the past two decades. But over the same period, forecast accuracy has actually dropped from 84 to 76 percent, according to academic researchers.

September 18, 2014
8 Ways To Build And Use The New Breed Of Data-Driven Applications

Software-as-a-Service and cloud computing has been transformational for the software industry, but compared to what is coming next, you ain’t seen nothing yet.

July 23, 2014
3 Reasons Your Sales Team Needs Data Science

Sales forecasts are often one part guesswork, one part analysis, and three parts wishful thinking. And yet, sales forecasts are critical business tools used to make big decisions on everything from hiring to budgets to expansion plans.

June 9, 2014
C9 Launches OppScore to Drive Sales Forecast Efficiency

OppScore works by analyzing its vast data set through a machine-learning approach, and using waves of hierarchical models to understand what drives opportunity scores.

June 9, 2014
C9 Brings Machine Learning to Lead Scoring

C9 claims to have made a breakthrough in lead scoring by building a repository of data on more than $2 trillion worth of opportunities over several years, including the hundreds of changes in data relating to a single account during its presence in the pipeline.

April 2, 2014
C9 App Unifies, Marketo Sales Data

C9, a provider of predictive sales and marketing applications, has unrolled LeadMap for Marketo, an app that gives marketing and sales organizations an end-to-end view of sales pipelines. By merging Marketo and data to create a unified view of a sales pipeline, companies can address questions that often go unanswered, such as how much revenue did marketing drive that was not explicitly linked to campaigns.

March 31, 2014
Marketo Adds C9’s LeadMap to LaunchPoint Ecosystem

LeadMap, a predictive analytics application that provides a thorough view of the sales pipeline and tracks activity from lead inception to opportunity close, is now available through Marketo’s app marketplace, the LaunchPoint Ecosystem.

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