What We Do

C9 delivers predictive sales and marketing applications that enable companies to increase revenue, generate more precise forecasts and mitigate pipeline risk. By combining data science with products that improve sales and marketing execution, C9 enables leading companies such as Yahoo!, Pitney Bowes and Google to drive predictable growth.

What Makes Us Unique

High Definition Data produces the most accurate results—When it comes to pipeline analytics, traditional BI solutions don’t tell the whole story since they only snapshot subsets of data on an intermittent basis.  C9’s big data platform replicates source data in its entirety, consolidating multiple data sources into a single, time sequenced thread that captures every aspect of a deal’s evolution.   Because predictive analysis depends on great data, C9’s accuracy is unsurpassed.

Self-Tuning Predictive Models are fast to deploy and easy to maintain—The conventional approach to predictive analysis requires an army of consultants to hand craft rigid models based on historical data.   Our models require no configuration to deploy and automatically adapt to your business.   And thanks to machine learning, when the dynamics of your business change due to major events like new product launches our models evolve without missing a beat—no dials to turn, no consultants to hire.

Applications transform predictive insights into measurable results—Since stand-alone predictive scores don’t change the way that companies act, we’ve embedded predictive insights in applications that enhance sales behavior.  C9 Forecast, C9 Pipeline and C9 Sales Execution drive actions that immediately improve cycle times, close rates and forecast accuracy.

Our Story

CRM is moving into its third decade now.  Collectively, companies have spent billions of dollars to capture thousands of petabytes of customer data.  And yet, over the same time period, the needle hasn’t really moved on missed earnings, quota attainment and growth rates.  In fact, today’s typical sales organization continues to be run just as it was in the 90’s—on spreadsheets.

While building the first generation of CRM and BI solutions at Oracle, Siebel and Salesforce.com, our leadership team recognized that it was time to rethink the way companies market and sell.  We formed C9 to empower a new type of sales, called the “Predictive Sales Organization,” that more effectively manages uncertainty by leveraging the power of big data and predictive analytics.  The Predictive Sales Organization goes beyond past efforts to simply capture sales and marketing data.  It synthesizes real-time signals from multiple data sources to understand the trajectory of its organization.  Then it applies a diverse set of techniques to modify behavior on the fly and achieve better, more predictable results.

C9’s mission is to enable the Predictive Sales Organization by delivering the instrumentation sales professionals need to anticipate future events and identify the actions that will have the greatest impact on growth.

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